Dissertation: Career practitioners’ conceptions of social media and competency for social media in career services
The research examines career practitioners’ conceptions of social media and competency for social media in career services, contributing to current understanding and discussion of the use of ICT in a career services context. It is important to see this body of knowledge not only from the perspective of researcher but also as a potentially transforming approach to the work of career practitioners.
The consolidation of conceptions of three sub-studies presents an empirically derived conceptual framework for understanding career practitioners’ general approaches to social media and competency for social media. Five identified general approaches encompass passive, information-centred, communication-centred, collaborative career exploration and co-careering approach. By exploring the logical relationships between qualitatively different conceptions, this research offers a holistic and an overarching view of career practitioners’ varying conceptions of social media and competency for social media. Practitioners, trainers and policy makers need to be aware of these diverse understandings within the profession in order to move towards more advanced approaches. The study addresses practical and policy implications, as well as directions for future research.